KITA Holds “2021 World IT Show” …Participation from prominent tech
companies all over the world
- Robots with video call features toured the exhibition hall to carry
out video consultations on behalf of overseas buyers-
The “2021 World IT Show” hosted by the Korea International Trade
Association (Chairman: Christopher Koo) took place at COEX in Samseong-dong on April
21st - 23rd.
Under the theme of “Digital New Deal with 5G Technology,” three
hundred five companies, including established corporations such as Samsung
Electronics, LG Electronics, SK Telecom (SKT), and KT. Also, institutions and promising
SMEs from four areas of: non-face-to-face technology; AI and IoT; early tech
adopter; and ICT convergence service participated in the event.
It is worth noting the role robots played in the exhibition; they
toured the venue and hosted video consultations. Overseas buyers who could not
visit Korea in person because of COVID-19 were able to access the robots
remotely and use its video call feature. The robots could visit the participating
companies’ booth on behalf of the overseas buyers, show the products, and
arrange on-spot meetings.
The meeting portion of the exhibition took place online for two
days. Forty major telecommunications companies and retail tech & service
buyers from nine countries joined the event (Anovo, a Chinese industrial
computer development company, Telkom Indonesia, the largest telecommunications
company in Indonesia, and FPT Software, an IT software service company in
Vietnam, to name a few). They met with eighty Korean tech companies. Additionally,
Korea’s ten Certified Trade companies toured the event venue and held business
meetings with promising companies to help diversify their overseas marketing
channels.
Vu Khoan, general director of R&D at Viettel, Vietnam's largest
communications company, said, “We are developing services such as Dynamic Ad
Insertion(DAI) Technology, which displays customized and targeted commercials
to individual users watching the video,” and added, “I am participating in this
event to find excellent media service companies in Korea.”
Kim Hyun-chul, the head of the Global Marketing Group
at KITA, stated, ”ICT export volume showed a growing trend for the past ten
consecutive months. This trend is most likely from pent-up demand surging
following the pandemic and from the recovery in the mobile phone market,” and
added, “We will provide more opportunities for Korean SMEs to ride this wave
and showcase their outstanding technology to the global bit buyers.”
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