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KITA Held
“SPOEX 2021” as Hybrid Exhibition of Online and Offline
- 71 buyers from 16
countries, the largest in history, participated in online consultation for
export... live commerce, on-site live stream by inviting influencers, live
concert to share export know-how, etc. took place -
“Seoul International Sports & Leisure Industry
Show 2021 (SPOEX 2021)”, co-hosted by the Korea International Trade Association
(Chairman: Kim Young-ju) and the Korea Sports Promotion Foundation, at COEX,
Samseong-dong, opened on February 18th.
This year, under the theme of 'SPOEX LOG-in', live
on-site broadcasting and live commerce sales (Live), online exhibition hall
based on exhibition site content (Online), and non-face-to-face video export
consultation (Global) are held as a hybrid exhibition that combines offline and
online.
First of all, it supported contactless promotion of
participating companies by conducting live online streaming of booths at the
exhibition site and ‘SPOEX Naver Shopping Live & Special Exhibition’
incorporating live commerce. Famous sports-related influencers such as Jigi TV
(540,000 YouTube subscribers) and PlayerYang (300,000 subscribers) were also
invited to live stream the exhibition site live and provide an opportunity for
indirect experience in the exhibition. At the 'SPOEX Live Concert,' CEOs of
sports, health and health products exporting companies and executives who are
in charge of overseas marketing appeared and shared success stories and
know-how.
Yeo Sang-Hyun, a director of Wordin, which exports
health and household appliances products, introduced an export know-how by
saying, “The company's sales declined as overseas business trips and buyer
visits were blocked due to COVID-19. However, we were able to secure new export
partners through video consultation system, marketing manual maintenance suitable
for video consultation, thorough customer analysis and evaluation, and prompt
follow-up management."
During the exhibition, 71 overseas buyers from 16
countries, the largest SPOEX event in history, participated in the video export
conference and conducted 238 export consultations with 132 Korean companies.
Major buyers include Suning.com, China's largest integrated online and offline
distribution company, Shopee, a representative e-commerce company in Southeast
Asia, and Responze TV, Singapore's home
shopping and e-commerce company with distribution channels in more than 50
countries around the world took part in the event.
Richard Lee, director at Responze TV, said, “I
participated in a video conference to source innovative products suitable for
home shopping,” and said, “I would like to find at least five excellent Korean
companies by taking this opportunity.
Kim Hyun-chul, head of the Global Marketing Group at
the Korea International Trade Association, said, “This year, we plan to
continue to arrange consultations with overseas buyers while operating an
online exhibition hall on tradeKorea.com, an online business-to-business (B2B)
online transaction brokerage platform, for participating companies in SPOEX
2021.”
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