KITA Held ‘Global e-Business Forum’

- 22 e-commerce companies, including Amazon and Google… speeches, one-on-one consultations and consultations for each area took place -

The Korea International Trade Association (Chairman: Kim Young-ju) hosted ‘Global e-Business Forum’at COEX in Samseong-dong on November 20^th in cooperation with Payoneer, a global e-commerce payment platform company.

The forum was held under the theme of ‘Go Beyond: A Journey to Successful Global e-Business’. E-business companies such as Google Korea, Amazon, Freebnb, a lodge-sharing platform, and Ulab, a creator fostering and marketing company participated in the event and introduced overseas online market entry opportunities and success stories.

Executive Director Shin Seung-gwan of the Korea International Trade Association stated, “The overseas sales via direct online businesses as of the third quarter of this year reached 4.1 trillion won, which already replaced last year’s record. The online commerce is a game-changer in the field of distribution, but there are still many Korean companies that have not joined the e-business market.” He added, “I hope this forum helps the Korean companies that have plans to make inroads into global market build various branding strategies and sales strategies.”

Yuval Tal, President of Payoneer, said, “As the result of the sales analysis of global sellers in the third quarter showed that Korean sellers ranked 3rd in the world, Korea is an indicator country that can examine the trend of global e-commerce,” and added “I hope that more Korean companies will take advantage e-commerce to seize the opportunity to expand into overseas markets in the future.”

Yoo Ho-jung, CEO of Meilin, who sells miscellaneous goods such as socks and leggings on Amazon, shared her success secret by saying “It is basic to have attractive products that catch the eyes of consumers. Now it is becoming more important to communicate with customers through social media (SNS) and reviews.”

Meanwhile, 14 overseas e-commerce companies and 200 Korean companies, including Amazon, Shoppy, Southeast Asia's second largest e-commerce platform, and Wish, the US mobile shopping application, participated in the 'Overseas Marketplace One-on-One Consultation' held along with the forum.