Version of Time Square
- KITA and
Gangnam-gu jointly held the World Trade Center K-POP Square Groundbreaking
The Korea International Trade
Association (Chairman, Kim In-ho) and Gangnam-gu (Director of the office, Shin
Yeon-hee) jointly held a ‘World Trade Center
K-Pop Square Groundbreaking Ceremony’ on September 6 (Thursday)
at the World Trade Center in Samseong-dong, Seoul, which was designated as the
first free outdoor advertising zone in Korea.
In the spaces designated as ‘Free Outdoor Advertising Zone’, advertising
materials can be freely placed and create economic, social and cultural value
added by eliminating the type, size, color and shape of the outdoor
advertisement that have been strictly regulated.
Gangnam-gu was the first local government to build a plan in cooperation with
the COEX MICE cluster, a consultative body of private companies in the special
tourist zones, since the beginning of last year with the aim of creating ‘the largest media art gallery in the world’,
which will outstrip the Times Square in New York and the public and private
sectors have collaborated to make systematic preparations.
In the ‘World
Trade Center K-POP Square’, there will be a giant
high-definition, light-emitting diode (LED) screen, which is the size of four
basketball courts, on the outside wall of SMTOWN, the famous Hallyu tourist
attraction, and a 5,000-square-meter open stage for K-POP related performances
and events. The construction will be completed in the beginning of December
this year and there will be a two-week test operation period. Afterwards, it
will be opened in association with the New Year Countdown event of Youngdongdaero at the end of this December. The
Korea International Trade Association and CJ Powercast made joint investment
and Samsung Electronics and Yooho Construction and Development Co., LTD. are in
charge of construction.
The content to be placed on the
ultra-large billboard after the completion of construction consists of 70
percent of commercial advertisement and 30 percent of public content. The
public content will be filled with media art based on K-POP, and will provide a
different pleasure to Korean as well as foreign tourists.
The Korea International Trade
Association has signed a business agreement with SM Entertainment last month
for the early activation of K-POP Square, and has begun to produce special
media content for the new Square. The events hosted by the K-POP stars will be
broadcast live in the Square through the huge screen, and a number of K-POP
stars will inform about the daily information, including time, weather, and
date spots. In addition, there will be a special edition of music video that
will be only viewed by the fans who actually visit the Square. Also, the
organizers are working on experience-based media art that require citizens’ participation to create artworks with K-POP stars.
In-ho, chairman of the Korea International Trade Association, said in the
groundbreaking ceremony "Through the K-POP Square, we will clearly show
how the Korean version of Times Square is different from the streets of light
in other cities that we have seen so far.” He also added “We
will make the World Trade Center Seoul the world-famous business center with culture."