KITA News and Reports
  • KITA, COEX, Posco Daewoo Expand Mice Industry
    2017-08-01

    KITA, COEX, Posco Daewoo Expand Mice Industry

    - Signed ‘MOU to enhance global competitiveness of the MICE industry and support overseas marketing of small and medium-sized exporters’ -

     

    The Korea International Trade Association (Chairman, Kim In-ho),  the Coex (CEO, Byun Bo-kyung) and POSCO Daewoo Corporation (CEO, Kim Young-sang) signed a memorandum of understanding at Trade Tower in Samseong-dong, Seoul, on July 21, to enhance global competitiveness  of the domestic MICE industry and support overseas marketing of small and medium-sized exporters.

     

    Through this business agreement, they will promote the globalization of the exhibition convention, hosted (organized) by COEX, by utilizing the overseas network of POSCO Daewoo, jointly plan and operate the exhibition convention between COEX and POSCO Daewoo, utilize the global network of POSCO Daewoo to help KITA to support overseas marketing of small and medium-sized exporters, and develop other MICE industry and support overseas marketing of trade industry.

     

    POSCO Daewoo, who hopes to take the second leap forward the high-value-added growth business by moving away from the trading of commodities as an existing general trading company, and COEX, which is looking for a growth opportunity to become a global MICE company, are expecting to create a business model that can generate win-win situation through this cooperation.

     

    Kim In-ho, chairman of the Korea International Trade Association, said "This MOU will provide an opportunity for the domestic MICE industry to grow both quantitatively and qualitatively." He added “Also, it will be a great help for the trade industry and MICE industry to make inroads into overseas markets."

     

     

    Meanwhile, the Korea International Trade Association submitted a project proposal to Seoul City in October last year to develop a large-scale MICE complex in Jamsil Sports Complex site to expand the infrastructure of the domestic MICE industry. Currently, the KDI PIMAC (Public and Private Infrastructure Investment Management Center) is evaluating the feasibility of the project.

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