The Korea International Trade Association
(Chairman, Kim In-ho) held a "2017 Trade Advisory Committee Launch Ceremony"
at the Trade Tower in Samseong-dong, Seoul on 24th. KITA announced
that the trade advisory committee consisted of 43 members would make a
full-fledged effort to resolve the trade difficulties of small and medium-sized
companies and support their advancement into overseas markets.
advisory committee is a group of export experts who have accumulated export
know-how and overseas marketing experiences for over 30 years in large trading
companies such as Samsung, LG, Daewoo, and SK. They are located to local areas
in Korea and solve the difficulties that companies face during the entire
process of exporting, including overseas market research, marketing activities,
finding buyers, customs / logistics, contracts and settlement.
its launch in 2007 as the "Trade Site Support Team", the Trade Site
Advisory Support Program has become a representative channel for supporting the
development of SMEs export markets for 10 years. The program started with 11
advisors, but thereafter the demand for on-site support from SMEs continued to
increase. Therefore, since 2014, the committee has expanded the number of
advisors to 40 and it has become a representative export helper service of KITA
by resolving over 10,000 export difficulties each year.
trade site advisory service has been able to settle the export problems of the
industry over the last 10 years thanks to the field advisors’ hard work. They
have dealt with an average of 366 on-site issues a year, more than one problem
each day. Son Il-kyun who has been working as an advisory committee member at
Gyeongnam Province for five years said, "It is hard to stand without
enterprising and service spirit." He recalled his past activities and
added "The driving force of the advisory committee is merely rewarding. It
was the moment when a president who had not even thought about exporting
accomplished the first export and jumped and appreciated it."
is not the only member of the committee who asserts that 'rewarding' is the
driving force of the activities of the advisory committee. Moon Jung-soo, who
has been living his second life as an advisory member since 2014, said, "I
realize why I am doing this when l hear the voices of employees who are excited
to receive orders." He also said, "I feel great reward when I mentor
export-beginners." He is a trade expert who worked in Samsung C&T for
about 30 years until 2011.
other hand, this year, the advisors will focus on 'online export businesses'
along with comprehensive consultation. KITA is planning to provide the
companies who receive consultation service with the production of English
websites for free of charge as well as the support to find buyers by utilizing
online marketing platforms such as KITA’s DB of 1.5 million buyers, TradeKorea
and Kmall24, etc.
Jeong-kwan, vice chairman of the Korea International Trade Association, said at
the launch ceremony, "Since the average career experience of the advisors
is 27.8 years, we will make efforts to solve the difficulties of the field of
trade industry by utilizing their valuable know-how."
service with the advisors will be available via Trade Call Center (1566-5144)
or ‘TradeSOS’ website (tradesos.kita.net), the online system to resolve trade